GILLETTE FUTURE CHAMPIONS
For its positioning, Gillette has chosen to get closer to sports, especially soccer, swimming, basketball and volleyball. In the world, this alliance is promoted by three champions like Roger Federer, Tiger Woods, and Thierry Henry. The national tracking of this positioning consists in creating situations and events to put young athletes with the potential to continue on in the footsteps of the three world champions in the spotlight. The main sports Federations are involved in recruiting candidates and four famous tutors are busy developing their skills so these four candidates can reach their ambitious objectives. Sebastian Giovinco was elected, with 38% of the votes, the first Italian champion of the future for the 2008 edition and will appear together with Gillette ambassadors in the TV spot broadcast on the main television networks as spokesperson of the Gillette spirit on and off the field.
The Agency has been piquing the curiosity of the press and the passion of athletes for this enthusiastic itinerary through online and offline activities.