Business Unit Marketing Communication


Telling about a product is increasingly becoming the presentation of a company, or even a system of social entities and values that can accompany objects. In other words, a brand name. Our approach to the communications universe is therefore defined as “brand gardening”: which means, for example, in-depth analyses of positioning values, differentiating and improving on them for each individual targets, identifying the 'early adopter' and involving opinion leaders, dialoguing with the communities that produce web contents; and naturally, taking precautionary measures for all foreseeable accidents.
In fact, this environment – from mass consumption to luxury goods – facilitates the birth of creative ideas, original professionalism, and cutting-edge action models.

 

Our Works

  • GILLETTE FUTURE CHAMPIONS Gillette, for its positioning, has chosen to get closer to sport, especially soccer.
  • GILLETTE FUSION The Gillette Fusion razor deserves a launch of its own…
  • COFACE Coface is a French multinational leader…
  • CHICCO “Institutes are closing, let’s open up families” is the name of the long-term social responsibility project underwritten by Chicco and AiBi
  • BRITISH AIRWAYS British Airways plans a campaign of widespread digital engagement..
  • PHILIPS hhghghg