MS&L Italia is the offspring of two great “schools” of Public Relations in Italy: that of Aldo Chiappe, creator of the first Agency in 1961, and that based on the teachings of Adriana Mavellia, founder of the 1978 company bearing her name and current chairperson of MS&L Italia.
Today the agency employs 50 professionals with an average age of 36 and average stint of more than six years with the company. Many collaborators were professionally “nurtured” within the company, including Daniela Canegallo, CEO of MS&L Italia since 2005 and veteran of the Aldo Chiappe's management team.
Also our clients tend towards loyalty – with an average of more than 5 years of relations – and belong to all economic sectors and types of enterprise: from large multinationals like Nestlé, P&G, British Airways, Sanofi Aventis, EDF, and Vacheron Costantin, to leading Italian companies like Pastificio Rana, Federchimica, Cementi Rossi, Chicco Artsana, and Arca SGR.
MS&L Italy is based in Milan and holds first place in the Italian ranking of public relations agencies by offering strategic consultancy and services in Corporate, Finance, Healthcare, Marketing, and Luxury Goods communications. More precisely, strategic consultancy involves change and reputation management projects, branding, corporate social responsibility, crisis communications, issue management, as well as supports for directional and marketing communications, including media relations, digital PR, ghost-writing, institutional publishing, and internal communications. Events, sponsorships, and road shows round out the selection of creative-organisational services offered.
Over recent years, the agency has won 26 Awards for public relations projects created for their clients.
MS&L Italia is entirely owned by MS&L, one of the leading international public relations networks with 121 offices worldwide staffed with 1300 professionals.
Since 2002, MS&L has been part of the Publicis Groupe holding with headquarters in Paris, the third largest communications group worldwide with activities in the advertising sector (Publicis, Saatchi&Saatchi, and Leo Burnett), marketing services (Saatchi Interactive, arc, Publicis Modem) and media (Starcom Mediavest, Zenith Optimedia).