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Daniela Canegallo, with her degree in Literature in hand, specialised in communications at the ISFORP, Aldo Chiappe’s school, joining the staff of the historic agency: Chiappe Bellodi that, since 1961, had blazed the future of this profession.

It was 1987, and the agency was firmly anchored to its original mission in corporate economics-finance. But Daniela was urged to differentiate the business, the result being her creation of the new marketing division. Her talent shone in a tendency to seek forms of communication related to the product but different from advertising. The Agency co-opted her to the Board of Directors in1996; but Daniela’s mind was already elsewhere: a few months later she had founded the Chiappe Bellodi Healthcare Division.

In October 2001 Mavellia MS&L acquired Chiappe Bellodi. Flanking Adriana Mavellia in marketing and in the new business activities gave Daniela access to the cultural heritage of another great historic school of public relations in Italy.

In January 2004, Daniela Canegallo was appointed General Manager and, since May 2005, she has been the Chief Executive Officer of MS&L Italia.