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His current role in MS&L Italia is institutional communications consultant and issue & crisis management, in addition to backing up the practice leaders in communications activities in the broadest sense of the term.

Franco’s professional background is that of a researcher and innovator, among the individuals who moulded the science of Public Relations with valuable consultancies that could not be rivalled by sister professions. Like, for example, the crisis communications system, issue management, corporate social responsibility, training in the succession of family enterprises.

Franco’s heart continues to embrace some brand names that made communications history: from Volkswagen to AlfaRomeo, from SNAM to ENI. And together with the brand names of his life are the students with whom he shared his knowledge: everyone at MS&L Italia, plus those attending the best qualified Masters and Business School in Milan, if not in all of Italy.