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During his lifetime, he has witnessed the trials and tribulations of all the tools and themes of Public Relations, especially those of a social and cultural content.

He founded ISFORP, the first Italian Public Relations Training Institute linked to the teachings of Aldo Chiappe, and directed it for ten years. Classroom teaching was often a driving passion, but over the course of time he has developed a knack for optimising his interaction with small groups and even individuals.

In MS&L Italia he deals with, among other things, corporate publishing and image, managerial training, training for writing and speaking with the public, and internal communications. But his favourite occupation is conflict dialogue training for clients with high self-esteem.