Elena Zaco

Marketing Business Unit Director
Elena Zaco

Her clients are often in awe of her because they somehow perceive that there is much more to her than what they see: a well-educated marketing communications expert. Elena boasts long-term training in Corporate Communication, and puts it to good use every time she deals with market issues from an unexpected point of view or with an outline of objectives that seems to take flight compared to a near-sighted briefing.

In order to appreciate just how rare she is, you must know that she is a good cook but also a gourmet, and has been known to binge on books with particularly high caloric content. In fact, her favourite this month (or this today?), is the ‘Millennium Trilogy’.

On the job, Elena is firmly dedicated to food & beverages, having left her mark on long years of communications for a vodka and various other spirits. Later, she was drawn towards beauty products and then towards mass consumption. It is in these sectors that she has shared the highest moment of her professional career (for now, at least): a cascade of awards (including the European Best Events Awards) for the Living Simplicity Festival.