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No one could have a more transparent view of the market than Dalia. Her limitless passion for publishing and information urged her to collaborate with local Lecce newspapers when she was still a high school student. Then she took two long strides towards her definitive passion – business communications: a degree in economics from the Bocconi University, then she joined Mavellia Public Relations at the end of the 1990s.

From 2000 until 2008, she was head of the Fininvest holding press office. This was a special place where Dalia specialised in corporate communications;

She returned to MS&L Italia in 2008 to deal with new business and all the activities designed for the market: either to win new clients or increase the agency's reputation.