Giusi Viani
Marketing Unit Practice Leader
Giusi is a snappy answer to all the questions one might ask about the usefulness of philosophical studies. Perhaps it would be superficial to connect a degree in Aesthetics with her current job on beauty products, fragrances, and consumer design. However, there is no doubt whatsoever that her mental organisation helps her to manage, in addition to her family, a group that develops different types of work for different types of clients.
Giusi’s top professionalism probably also depends on her aptitude for learning from clients. It's not just a feeling: but rather a conscious openness to imprinting, indispensable for being able to synchronize with large international entities of mass consumption and their multiple brand names.
This empathy makes Giusi precious to her clients, who can feel their world mirrored in her ideas, projects, and work methods, as well as in the way she expresses herself.