The communications company that today is MS&L began in America in 1938.
With later partners, it became Manning Salvage & Lee in 1972, also becoming our acronym. Even then, MS&L was born with the logic that it continues to maintain today: grow by acquiring specialised companies, above all in emerging sectors, to enrich your own expertise.
At the dawning of the 1990s, a period when the world system of communications companies was being revolutionised, MS&L was concentrating on world expansion: South America, the Middle East, Eastern Europe; in Italy the network acquired a historical brand name - Mavellia Relazioni Pubbliche.
Later MS&L would become the partner of one of the largest advertising agencies, Benton&Bowles. Other historic names in advertising would follow: D’Arcy MacManus&Masius and Leo Burnett to form the brand name of Bcom3, destined to be joined by the largest agency in the world, the Japanese Dentsu. In 2002 there was the final move: the French group Publicis acquired both Bcom3 and Saatchi&Saatchi.
Publicis Groupe is now the third largest communications group in the world. In 104 countries they offer advertising, marketing, media strategy, direction consulting, and public relations services. The ‘core value’ is communications in specialised areas, mostly corporate, financial, healthcare, and consumer marketing.
MS&L Italia is therefore part of a group with global views that takes advantage of the cultural input from all continents and the best of the professional know-how that is growing, day by day, in all communications segments.